Ashley James shows off her lithe legs in vibrant purple mini dress as she steals the spotlight at star-studded Matalan launch

With her incredible model figure, it’s no surprise she’s not afraid to flash the flesh.

And Ashley James did exactly that when she attended Matalan’s The Edit Spring/Summer Launch party in London on Thursday evening.

The former Made in Chelsea star was bound to turn heads at the event as she evening dresses to impress in a vibrant purple gown, a shade that looked to be a favourite among the high street retailer’s latest collection.

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Dare to bare: Ashley James wasn’t afraid to flash the flesh when she attended the Matalan’s The Edit Spring/Summer Launch party in London on Thursday evening

The 28-year-old beauty put on a particularly leggy display in the violet gown, which boasted a bralet style cut around the bust, before teasing a glimpse of her toned torso with a small cut-out.

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The skirt of the feminine frock was rendered in a lace fabric which skimmed the tops of her toned thighs.

The garment was comprised of a mesh material around the decolletage, which also ran down Ashley’s arms before conceding at the elbow.

Sight for sore eyes! The former Made in Chelsea star was bound to turn heads at the event as she dressed to impress in a vibrant purple gown

Perfect pins: The 28-year-old beauty put on a particularly leggy display in the violet gown, which boasted a bralet style cut around the bust, before teasing a glimpse of her toned torso with a small cut-out

If you’ve got it…. Ashley flaunted her svelte figure from all angles as she smiled for paps

She gave the look a quirky finish with metallic pointed heels, while toting her essentials in a contrasting clutch bag which was emblazoned with a floral print.

Her blonde locks boasted masses of volume at the crown before cascading around her pretty face, which sampled a glamorous make-up look.

Prior to spectacularly unveiling her tiny frock, Ashley concealed her ensemble beneath a belted plum trench coat as she posed for snaps outside of the retailer’s flagship store on London’s Oxford Street, before sharing pictures with Strictly Come Dancing star Georgia May Foote inside the event.

Lovely in lace: The skirt of the feminine frock was rendered in a lace fabric which skimmed the tops of her toned thighs

Bit chilly? Prior to spectacularly unveiling her tiny frock, Ashley concealed her ensemble beneath a belted plum trench coat as she posed for snaps outside of the retailer’s flagship store on London’s Oxford Street

Strike a pose! The statuesque stunner shared pictures with Strictly Come Dancing star Georgia May Foote inside the event

Thirsty? Ashley was approached by a passer-by, who looked to offer the blonde a sip of his beer

No, thanks! The model unsurprisingly rejected the man’s offer, though he wasn’t keen to leave the scene as he put on a comedic display for the cameras

She’s got some competition! The beauty risked being upstaged by the unknown male as he pulled out his best poses while standing alongside the star

When Chelsea meets Essex: Ashley wasn’t the only blonde who pulled out all of the stops at the party, as TOWIE star Lydia Bright also exhibited her shapely pins in a suede mini skirt

Fashionista: The 26-year-old star exuded some serious bohemian vibes in the tan mini, which she paired with a billowing white blouse which was adorned with fringed tassels around the hem

Gorgeous: Georgia opted for a smart casual look in a blushing pink blazer, white blouse and ripped jeans

Date night! The former Coronation Street star attended the event with boyfriend Giovanni Pernice

But Ashley wasn’t the only blonde who pulled out all of the stops at the party, as TOWIE star Lydia Bright also exhibited her shapely pins in a suede mini skirt.

The 26-year-old star exuded some serious bohemian vibes in the tan mini, which she paired with a billowing white blouse which was adorned with fringed tassels around the hem.

Banishing the evening chill, Lydia coolly draped a camel hue trench coat around her shoulders, while slipping her feet into mid-length, heeled boots which complimented her boho look to perfection.

Stunning: Made in Chelsea’s Nicola Hughes looked summer ready in a cropped yellow jacket and flared trousers

All black everything! Former Pussycat Doll Ashley Roberts sported a racier look in a leather co-ord

Essex invasion: Lydia was joined at the event by fellow TOWIE star Georgia Kousoulou

Bit of all white! Georgia kept it monochromatic in a white slogan tee, ripped jeans and a black bomber jacket

Blonde ambition: The four blondes put their best foot forward as they enjoyed a group snap

Time to groove? Dancer Ashley unsurprisingly headed for the DJ decks.

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